This lesson we learned all about advertising - what makes it effective, techniques used and (the biggy) target audience!
I had you all think about why we advertise and where we can find advertising in our everyday lives (simple answer: everywhere! complicated answer: buses, tv, films, magazines, shopping bags, clothes, billboards etc. etc. etc.)
I showed you my favourite advert (Metz Judderman) and described the advertising technique primarily used in the advert: transfer.
Follow the link below for the worksheet I handed out containing a list of advertising techniques:
http://www.box.net/shared/tlmiqno7xq
I then showed you various other adverts and had you decide what technique was being used in each one. Then we tackled the subject of target audience, defined as:
"The primary group of people (or audience) that something, usually and advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status etc."
You were then shown an advert and asked to work out who the target audience for it was.
I then handed out various magazine adverts for you to examine, using your new found advertising expertise!
Next lesson: Argument & persuasive writing techniques
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