I need a HERO...

So you're now experts of AFOREST - in this lesson I taught you a few more advanced persuasive techniques that can be used. Welcome to the world of HERO!

Hyperbole - Deliberate exaggeration or overstatement for emotional effect.
End with the one that's not like the others
Repetition
Opposites

Toby Free Trade Speech from West Wing

Watch the above video for an example of ERO in action - as for Hyperbole then Churchill is your man!

Churchill "We Shall Fight..."